Tuesday, May 11, 2010
A great guide to crafting effective SEO content
There are a few basic things to keep in mind when writing an excellent SEO content. These principles apply to all types of media whether in print, television or the Internet.
Right at the start, determine exactly what is the purpose of your writing. If the writing is for information, then it must contain the most relevant information and written in an easily understandable way.
How to write effective content headline?
Readers will always look at the title first before reading any farther, and so a descriptive title that best reflects the content is a key to holding interest.
The need for information is great these days and people do not always have the time or the luxury to read all Web pages. If they find the page content to be not so relevant to what they were looking for, it is very likely they will leave your page and jump to another page. Relevance is very important.
Use conversational and friendly style of writing SEO content
After relevance, the writing style used to produce the Web page content must be conversational and friendly.
Consider writing as if you are speaking directly to your Web page visitors in person. This way, readers and visitors will feel a certain connection to what they are reading and will be prodded to read on and encouraged to re-visit your site in the future.
The key to this is to write in a simple clear-cut manner, devoid of any lingo or jargon (unless absolutely necessary), or high-sounding words that can potentially confuse a reader. The purpose of the writing determines to a large extent the writing style to be employed.
Clear and simple language will help convey your message more effectively. This is especially true for some people who are not native English speakers and have some difficulty comprehending common words.
What are the benefits the users get?
If you are going to sell something (a product or a service), then the page content should emphasize benefits to your readers such as better service, improved version of the product, lower price or cost savings.
Accuracy of information
If you are putting scholarly reference materials into your Web page, make sure all information contained there had been checked and re-checked for accuracy.
Better, put all references and sources so that readers will be guided if they want to read more about the topic from another source. This way, the page itself gains credibility and respectability.
To do that successfully, check your writing for simple grammatical and typographical errors before finalizing the draft. Nothing destroys good content faster than these errors and makes the reader wonder if the rest of the content is reliable or not.
Use standardized length of SEO content writing
Remember that a Web page is a standalone document when posted on the Internet. This means it can be accessed directly or through the Web site of which it is an integral part.
A standard Web page runs from 350 to 750 words so write with that article length in mind (meaning, let each word count). Very lengthy articles will likely bore a reader and a short one will leave a feeling of being shortchanged.
Utilize SEO content writing techniques
Techniques like search engine optimization (SEO) works best to produce top rankings in search results. And the search result depends to a great extent on the content you have on your Web pages.
In short, content must be highly relevant. The connection here is content must contain the relevant key words or key phrases Internet users are likely to use when looking for information they want.
In the business of SEO content services, WordSlings has the experience and passion to do the job of producing results to make your Web pages land consistently on top of search engine results.